HTC Streaming Music Service

HTC has been hard at work trying to find ways to differentiate its mobile phones from the competition, and one key component of their plan to stand out is music. They acquired a controlling stake in Beats Audio to get the ball rolling, and then the rumor mill heated up with talk that HTC was going to launch its own streaming music service.
But why launch one yourself when you can acquire one? Heck, why even bother acquiring one yourself when your audio tech partner can do it for you? According to inside sources, that’s exactly what has happened: Beats Audio has acquired MOG.
MOG isn’t as well-known as Spotify, but the service boasts a catalog of 14 million-plus tunes and has deals with all the major records labels. Mobile apps are available for Android and iOS, and a BlackBerry app is on the way — though with HTC involved now (albeit from the perimeter) you’ve got to wonder whether a Metro app for Windows Phone is in the cards. MOG’s product lead gave the possibility a thumbs down last summer saying their resources were limited and there just weren’t enough Windows Phone devices in the wild to make it worth their while.
If the deal really has been done, this could be a great thing for MOG, too. With a subscriber base that’s estimated to hover around just 500,000, finding a prominent place on HTC’s handsets and tablets would certainly help drive that number up.
With the streaming music service figured out, now all HTC needs to do is decide what to do with On Live. They invested millions in the game.

souce